Online Marketing & E-Commerce Management

Master Online Marketing & E-Commerce for Global Trade Success!

Program Objectives:
  • Maximize Global Reach: Discover how to effectively market your products and services to international customers using the power of digital marketing.
  • Master SEO & Digital Ads: Learn how to optimize content for search engines and run successful digital ad campaigns across Google, Facebook, and other platforms.
  • Harness Social Media: Understand how to leverage platforms like LinkedIn, Instagram, and TikTok to grow your brand presence globally.
  • Build an E-Commerce Empire: Explore how to set up and manage a successful e-commerce business tailored for international trade.
  • Navigate Cross-Border Complexities: Master the legal, logistics, and payment intricacies of selling globally.
  • Data-Driven Strategies: Learn to use analytics tools to measure success and optimize your e-commerce and marketing efforts.
Career Opportunities in Online Marketing & E-Commerce:
  • Digital Marketing Specialist: Develop and execute online marketing strategies to grow global business presence.
  • SEO Expert: Optimize websites to rank high on search engines and attract international customers.
  • Social Media Manager: Oversee brand presence on social platforms and engage with an international audience.
  • E-Commerce Manager: Manage e-commerce operations, from product listing to fulfillment and customer service.
  • Email Marketing Strategist: Create email campaigns that drive engagement and sales across borders.
  • International Sales Consultant: Advise businesses on using e-commerce strategies to enter new markets.
  • Analytics and Reporting Specialist: Use data insights to optimize marketing campaigns and improve ROI.?
Program / Eligibility Details:
  • Mode of Program: Online Via Zoom
  • Age Requirement: 18 years and above.
  • Educational Background: Open to all backgrounds; no specific degree required.
Who Can Attend This Program?
  • Entrepreneurs & Business Owners: Boost online sales and effectively manage e-commerce operations.
  • Marketing Professionals: Upgrade skills in digital marketing, social media, and analytics.
  • Students: Acquire practical knowledge in online marketing for international business success.
  • E-commerce Managers: Master the skills needed to run cross-border e-commerce platforms efficiently.
  • Freelancers & Consultants: Learn strategies to offer specialized services in online marketing and e-commerce.
  • Job Seekers: Open career doors in the booming fields of digital marketing and e-commerce.
Program Content:
E-commerce in Export-Import
  • Introduction to E-commerce
  • Evolution of E-commerce
  • Advantages
  • Challenges
Key Platforms for Export-Import
  • Overview of Platforms
  • Platform Features
  • Effective Listings
Online Marketing Basics
  • Key Strategies
  • Digital Tools
  • SEO/SEM Essentials
Social Media Marketing
  • Platforms and Strategies
  • Content Creation
Branding and Content
  • Content Types
  • Branding Essentials
  • Content Tools
Payment Gateways and Security
  • Popular Gateways
  • Key Features
  • Cost Management
Logistics and Supply Chain
  • Shipping Options
  • Supply Chain Tools
Trade Compliance
  • Key Requirements
  • Compliance Tools
Buyer Behavior Analysis
  • Understanding Behavior
  • Analytics Tools
  • Optimizing Experience
Advanced Tools and Trends
  • Automation Tools
  • AI and Emerging Tech
 
Additional Bonuses:
  • Industry Networking: Connect with marketing professionals, e-commerce specialists, and entrepreneurs from around the world.
  • Mentorship Support: Gain one-on-one guidance from seasoned experts in digital marketing and e-commerce.
  • Certification: Receive a professional certificate to boost your career prospects.
Testimonials:
  • The digital marketing strategies I learned here helped my business grow globally! – Akash P.
  • Setting up my first e-commerce store was easy with the guidance from this program. – Rina S.
  • The mentors provided real-world insights that made all the difference. – Kunal V.
  • I gained the confidence to run successful online campaigns for international clients. – Priya M.
  • The interactive workshops were invaluable for understanding complex marketing concepts. – Ravi T.
  • The program gave me a competitive edge in the e-commerce job market. – Shruti D.
  • "Excellent networking opportunities and engaging content! – Neeraj L.
  • I appreciated the practical approach and case studies. It made everything easier to understand. – Sneha J.
Frequently Asked Questions:
  • Do I need prior experience in marketing or e-commerce?
    No, this program is designed for both beginners and professionals looking to sharpen their skills.
  • Will I learn how to set up an e-commerce store?
    Yes, we cover everything from choosing the right platform to managing inventory and optimizing for global sales.
  • Is the program interactive?
    Absolutely! We emphasize active participation through live discussions, group activities, and practical projects.
  • Can I apply the skills I learn immediately?
    Yes, the program is focused on hands-on learning, so you can implement your strategies in real-time.
  • Do I get access to the sessions if I miss any?
    Yes, all sessions are recorded and shared with participants for future reference.
  • Will there be mentorship support?
    Yes, our mentors are available to guide you throughout the program and provide personalized advice.
  • What platforms will I learn about?
    We cover popular platforms like Google Ads, Facebook Ads, Shopify, LinkedIn, and more.
  • Is this program suitable for freelancers?
    Yes, the skills gained will be valuable for offering digital marketing and e-commerce services as a freelancer.
  • How will this program help my career?
    You'll gain expertise in in-demand skills, opening up job opportunities in global digital marketing and e-commerce roles.?
 

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mehsana@iiiem.in

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